"To be truly radical is to make hope possible, rather than despair convincing." - Raymond Williams

The Story of Bottled Water

by Shaun Chamberlin on March 22nd, 2010

The latest video from the “Story of Stuff” team is launched today. A good piece of work, although given our global context, it’s perhaps a little depressing that a message as obvious as this still needs to be pushed.

The Story of Cap and Trade

by Shaun Chamberlin on December 1st, 2009

The Story of Cap & Trade is the second offering from the project that brought us The Story of Stuff. In this ten minute video, host Annie Leonard presents an excellent, clearly explained look at some of the devil in the detail of Cap & Trade, explaining how it works and who it benefits.

Having said that, it does leave out perhaps the most damning criticism of cap and trade schemes like the EU emissions trading scheme (EU ETS) – that they are not only a passive distraction from real solutions, but are actually used to justify avoiding them. As The Guardian reported in October 2007:

“One of the main objections of government to meeting the renewables target…is that it will undermine the role of the European emission trading scheme.” Leaked UK Government documents argue that “[Meeting the EU’s target of 20% of energy being renewable by 2020] crucially undermines the scheme’s credibility … and reduces the incentives to invest in other carbon technologies like nuclear power.”