Last night I went to the première screening of an excellent new film called Just Do It. It’s a record of the direct action climate movement – Climate Camp, Plane Stupid et al. – made with the full cooperation of the activists, and it’s worth checking out, especially if you’ve never been directly involved yourself.
It is a story of people responding to the threat to their future with courage, determination, humour and camaraderie. It’s also a film that I remember existing only as a flyer, asking whether we would like to see a truly independent film developed outside mainstream production models and distributed for free. Hundreds of us donated, and I was keen to see the result.
I have just spent an intrigued couple of hours musing over the outstanding new Common Cause report, which explores the battle over cultural values that underlies communications and marketing, while keeping one eye always on our environmental challenges.
The report has both stimulated a fair bit of controversy (as I will explore below the cut) and, excitingly, provided an answer to a question that has been bothering me for many years now, since reading Edward Bernays’ influential 1928 book Propaganda.
An ingeniously clear and engaging 11 minute animation explaining why the next few years are the most important humanity has ever faced, or will ever face. We who are lucky enough to be alive now are effectively the most powerful people who will ever live, and future generations are breathlessly watching our every choice.