by Shaun Chamberlin on September 29th, 2010
I have just spent an intrigued couple of hours musing over the outstanding new Common Cause report, which explores the battle over cultural values that underlies communications and marketing, while keeping one eye always on our environmental challenges.
The report has both stimulated a fair bit of controversy (as I will explore below the cut) and, excitingly, provided an answer to a question that has been bothering me for many years now, since reading Edward Bernays’ influential 1928 book Propaganda.
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by Shaun Chamberlin on December 1st, 2009
Off the back of the comments on carbon offsetting in the two videos I have posted in the last week, I should mention that this Wednesday evening I will be on a panel discussing offsets, carbon trading and carbon rationing as part of CheatNeutral‘s spoof chat show ‘Going Neutral’ at the Science Museum’s Dana Centre.
(edit – the debate can be viewed retrospectively on my site here)
So this feels like the perfect time to take a look at the concept of voluntary carbon offsetting, the most recognised example of which is the planting of trees to ‘soak up’ our carbon emissions, thus supposedly making our net impact ‘carbon neutral’…
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by Shaun Chamberlin on March 5th, 2009
by Shaun Chamberlin on June 22nd, 2008